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Cigarette Advertising Search result for 'Cigarette Advertising': Paper Excerpts: ... Pollay's personal review discovered the following trends. He writes: "regardless of any provoked controversy about the quality of evidence on cigarette advertising's effects upon children, contains solid particles from the cigarette. The filter on a cigarette protects the smoker a small amount better, but Dec 2003. < http://www.no-smoking.org /april99/04-07-99-6.html.> Dec 2003. < http://www.no-smoking.org /april99/04-07-99-6.html.> Pollay, Richard W. (1989), "Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content and Its Regulation," This case measures and gives analysis to the advertising of cigarettes and alcohol. IT concludes that these advertisings
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Sources list for CIGARETTE ADVERTISING: Pollay, Richard W., Jung S. Lee, and David Carter-Whitney (1992), "Separate, But Not Equal: Racial Segmentation in Cigarette Advertising," Journal of Advertising, 21 (1), 45-57.Corporate Sponsorship in Sports The Fairness Doctrine and Cigarette Advertising. No publication information. The Fairness Doctrine Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp. Alcohol and Cigarette Advertising Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics More sources on "CIGARETTE ADVERTISING"
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