Sources list for BA'S MARKETING OBJECTIVES:

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction

Looking for a term paper on Ba's Marketing Objectives?guncontrolessays.com can help you find a free term paper abstract on Ba's Marketing Objectives; guncontrolessays.com can provide you with 991 free abstracts from term paper written by the best students on your subject. If you can not find a term paper on Ba's Marketing Objectives, professional writers at guncontrolessays.com can write you a custom term paper on Ba's Marketing Objectives. Thank you for visiting guncontrolessays.com., the web's best resource for quality term paper. Feel free to visit us again with any inquiries regarding your term paper on Ba's Marketing Objectives; or any other topic.